Studying the Effects of Brand Value and Innovation Capacity on Customersۥ Loyalty (Case Study: National Bank branches in Ardabil)

The purpose of this research managers results in National Bank branches Ardabil to improve and advance the goals of the organization. Thus, the population status innovation capacity, what is the situation Based on the answers to these questions will help organizations enhance customer loyalty What is the way The whole purpose of this research is the question of access to brand value and innovation capacity in customer loyalty is what effect Methods (field, library) and tools (view test, questionnaire, etc.) data collection purpose of applied research, in terms of descriptive methods, and to examine the impact of brand equity and customer loyalty, innovation capacity is. The target population included all branches of the National Bank of Ardabil are workers that their number is unlimited. Will be randomly sampling. Morgan also is used to determine the sample size according to the table for the unlimited number of samples are 384 of us in the present study after completing the questionnaires, data gathered spss software The analysis and findings suggest a positive impact on customer loyalty will be worth Brndvzrfyt innovation

کلیدواژه ها:

brand value ، innovation capacity ، customer loyalty