Ranking performance criteria for online business websites

In this research, the ranking of performance indicators for discount electronic websites in the electronic business based on the criteria and indicators available on the basis of the fuzzy ANP method of Shixon, Final, Zanbil and Bamilo online shopping center, will have an impact on customer satisfaction. The research method in this analytic-correlational research is survey and the FANP network ranking has been used to test and answer the research questions and ranking the indicators. After reviewing the literature and identifying the indicators, a questionnaire was used to select 384 users of online business sites using the Cochran formula. The questionnaire was completed by random sampling.After reviewing the literature and identifying the indicators, a questionnaire was selected among 384 users of online business sites which was estimated using Cochran formula and paired questionnaires were completed. The results of the questionnaire were estimated using Expert Chase software. The research findings after ranking the performance indicators of the discount websites showed that in evaluating the sites, Shikxon was ranked first and then Bamilo as the second best provider of e-services and with better performance and third and fourth highest ranking. Are. Discount web site performance indicators, by order of simple operation rankings, web page design, surveys, products, categories, new offers, cost reviews, shopping cart, strong and supportive database, online problem detection, internet card, e-card ( Online questionnaires), lotteries, promotions, and shopping coupons rank first to fifteenth. Then solutions are presented for better performance of the honeycomb and the final.

کلیدواژه ها:

Online Business ، Website Performance ، Shixon ، Bamilo ، Final ، Zanbil.