Evaluation of the effect of customer loyalty profitability on growth of companies

Loyalty is a long-term and vital nature. In fact, it covers all the needs of customers and goes even beyond it. The permanence of this level of coverage can be a relatively appropriate interpretation of the customer loyalty prerequisites. In recent years, different types of economic enterprises, ranging from newly-established small companies to international companies, have recognized the importance of customer satisfaction. All of them have well perceived that retaining the current customers is more profitable than attracting new customers. As a result, marketing units do not spend time and money on advertising, but they focus on customer retention and customer satisfaction techniques, so that customer satisfaction and customer retention have nowadays become a key factor for success of economic enterprises operating in public sector.

کلیدواژه ها:

loyalty ، customer loyalty ، profitability