Investigating the Relationship between Customer-Orientation and Sales of Goods in Border Areas

Investigating the relationship between customer orientation and sales of goods in Baneh city. Using a Morgan table, 217 household appliance retailers were randomly selected as sample. A researcher-made questionnaire was compiled based on component The customer-oriented algorithm has been used and for analyzing the ssps software and the Xi-2 formula, the final result of the data collection is given in the following graph. Customer relationship on sales volume, which shows that there is a significant relationship between customer-orientation components that include product, service, information technology and price. With 95 confidence, 17.92%, service delivery of 32.94% Information technology has a 95.25 percent and a price of 91.91 percent have a significant effect on the sale of home appliances in the Baneh Bread Market, and ultimately the results confirm the underlying assumptions of the research

کلیدواژه ها:

customer ، customer orientation ، consumer behavior ، customer satisfaction ، customer loyalty and sales