The Effects of Internet Buy Shares in the Equity Markets Based on Neural Networks

Exchange by The Internet the best known e-commerce development indices. The past decade has seen a dramatic increase in the number and amount of trade on the electronic stock exchange in the world s markets. But the key feature of trade developments in Iran, its position is well known. The aim of this study was to investigate the factors influencing the adoption of Internet shopping stock by investors is the stock market using Neural Networks. This dissertation is a descriptive and analytical survey was conducted correlational. The sample consisted of 220 investors in the Tehran Stock Exchange, which after gathering information through questionnaires researcher, Excel and SPSS software data to help in the form of tables and descriptive and analytical analysis were analyzed. The results showed that social norms, intention, investors and general information (demographic) for internet stock purchase and acceptance of new technology to (Internet) essential concern is the investment in the Stock Exchange

کلیدواژه ها:

Buy stock ، social norms ، public information and Neural Networks