Prioritization of General Skills of Managers in Impact on Fulfillment of Corporate Social Responsibility from Experts’ Point of View Case Study; Nectar Industry of Urmia City

having characteristics, traits, skills and competencies tailored to the needs and situations of life and workplace is certainly the most fundamental factor for managers to benefitfrom competitive advantages. One of the main goals of managers in organizations of the 21st century is to meet economic, legal, ethical and social expectations and demands that communityexpects them in different time periods. Taking advantage and equipping managers to differentskills and updating their knowledge and capabilities can be effective in achieving the above expectations. Since these expectations are found in terms of corporate social responsibility, giventhe importance of the issue, this article has addressed the fulfilling of corporate social responsibility of nectar industry of Urmia city from the view of experts and prioritization of management skills affecting corporate social responsibility. The statistical populations ofresearch were experts of nectar industry of Urmia city and management professors with PhD andexpert on these topics from different universities of the country. One sample t- test, chi-square and Friedman tests are used to analyze data. Based on the analysis of findings, the fulfillment ofcorporate social responsibility was assessed below the mean value. Furthermore, the ranking andperiodization of various management skills has addressed in the impact on the realization of corporate social responsibility. Finally, to enhance, update and apply skills in the context ofcorporate social responsibility, some strategies and guidelines are presented consistent withfindings.

کلیدواژه ها:

organizational excellence ، management in new century ، corporate social responsibility ، general skills of managers