Identifying and ranking critical success factors on developing international markets of SMEs (Case study advertising agencies in tehran)

In today's complex world, globalization and capturing new markets in international level is one of the most important managers’ concerns. For this mean, identifying and ranking critical success factors (CSF) help them to find new markets for supplying their productions or services. The main purpose of writing the current paper is to rank the CSF of developing international markets of advertising agencies in tehran by TOPSIS technique. The research is applicable from goal view and descriptive from data collection. Also data collection method is library and fieldwork. Statistical society contains 375 stockholders and managers of companies and factories of advertising agencies in tehran which decreased into 191 one applying sampling formula. Also sampling strategy is simple random. 5 main dimensions includes managerial, human resources, cultural, strategic and technical factors with 28 questions were considered. The results of using TOPSIS technique showed that political instability , lack of sufficient knowledge and information about potential markets’ and utilizing old and traditional machineries were selected as the most important indices

کلیدواژه ها:

international markets ، small and medium enterprises ، multi criteria decision making ، TOPSIS