A Framework for Strategy Development in Small CompaniesThe Case Study of Telecommunication firm

This study intends to offer an appropriate strategy development framework for a telecommunication firm (as the case of study) which works on Information and Communication Technology (ICT) projects, development of telecommunication networks, and maintenance of local networks, according to its dominant condition. In this approach, first the objectives were set and the mission was defined. Then, the capability was assessed by SWOT matrix. Using SPACE matrix, the strategy of the company was determined. The strategic direction is set and an appropriate and superior strategy was developed and offered employing QSPM matrix. The theoretical framework or conceptual model of the present study first involves 4 stages of framework development and then from stage 3 (assessing capability) onward of strategic management model of Fred R. David. In this respect, the tools and methods offered in the framework are appropriate for all kinds of organizations, particularly small firms, and help strategists identify, evaluate, and select strategies

کلیدواژه ها:

Strategy ، Formulation ، Firm mission ، Strategic direction ، QSPM matrix ، setting objective