A Framework for Strategy Development in Small CompaniesThe Case Study of Telecommunication firm
عنوان مقاله: A Framework for Strategy Development in Small CompaniesThe Case Study of Telecommunication firm
شناسه ملی مقاله: ICMI01_505
منتشر شده در کنفرانس بین المللی مدیریت و مهندسی صنایع در سال 1393
شناسه ملی مقاله: ICMI01_505
منتشر شده در کنفرانس بین المللی مدیریت و مهندسی صنایع در سال 1393
مشخصات نویسندگان مقاله:
Mahdie sheikhi - M.Sc in Industrial Engineering ; Department of Industrial Engineering-Systems Management & Productivity, tarbiatmodares university.
Maryam Goodarzi - M.Sc in Industrial Engineering ; Department of Industrial Engineering-Systems Management & Productivity, tarbiatmodares university.
خلاصه مقاله:
Mahdie sheikhi - M.Sc in Industrial Engineering ; Department of Industrial Engineering-Systems Management & Productivity, tarbiatmodares university.
Maryam Goodarzi - M.Sc in Industrial Engineering ; Department of Industrial Engineering-Systems Management & Productivity, tarbiatmodares university.
This study intends to offer an appropriate strategy development framework for a telecommunication firm (as the case of study) which works on Information and Communication Technology (ICT) projects, development of telecommunication networks, and maintenance of local networks, according to its dominant condition. In this approach, first the objectives were set and the mission was defined. Then, the capability was assessed by SWOT matrix. Using SPACE matrix, the strategy of the company was determined. The strategic direction is set and an appropriate and superior strategy was developed and offered employing QSPM matrix. The theoretical framework or conceptual model of the present study first involves 4 stages of framework development and then from stage 3 (assessing capability) onward of strategic management model of Fred R. David. In this respect, the tools and methods offered in the framework are appropriate for all kinds of organizations, particularly small firms, and help strategists identify, evaluate, and select strategies
کلمات کلیدی: Strategy;Formulation;Firm mission;Strategic direction;QSPM matrix;setting objective
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/415887/