Innovation as Strategy: An Analysis of the Doblin Innovation Framework for Achieving Long-Term Business Goals

Innovation, as a key tool for creating sustainable competitive advantage, plays a central role in business strategies. The Doblin "Ten Types of Innovation" framework, which categorizes innovations into three groups—Configuration, Offering, and Experience—helps companies systematically design their strategies and identify strengths and weaknesses within their value chain. This article analyzes this framework and demonstrates how each type of innovation can be leveraged as a strategic element to achieve long-term business objectives.

کلیدواژه ها:

Innovation Strategy ، Doblin’s Framework ، Competitive Advantage ، Customer Experience ، Business Model Innovation