Recessionary Reframing: A Multidimensional Examination of Consumer Value Reconfiguration and Organizational Response Strategies

This study explores how recessions impact consumer behavior and the resulting adaptations businesses must make to survive and thrive. Recessionary pressures shift consumer priorities towards economic value (low prices, discounts), functional value (durability, reliability), and social value (alignment with consumer identity). The research employed a descriptive, library-based approach, analyzing existing literature to identify coping strategies adopted by companies. Findings revealed four key categories of solutions: Cost Management and Efficiency, Marketing and Sales Strategies, Innovation and Growth Strategies, and Organizational Flexibility. The study emphasizes the importance of leveraging AI alongside effective HR practices to enhance organizational resilience during recessions. Additionally, it explores the impact of recessions on digitization, highlighting the increased adoption of cost-saving digital tools, remote work solutions, and e-commerce platforms. Finally, the paper discusses how recessions accelerate digital transformation through operational streamlining, data-driven decision making, and the creation of innovative digital business models.

کلیدواژه ها:

Recession ، consumer behavior ، Organizational Adaptation ، Digital transformation