The Journal of International Marketing Modeling (JIMM) provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight, and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues. This journal publishes all kinds of papers including Original and Review articles, Short papers, Case studies, Methodology, and Technical papers, Viewpoints/Perspectives/Opinions, and Conceptual papers, in all areas of management, especially international marketing, and other related topics. Readers are looking for ways to optimize and leverage research, insight, and data, and trust the integrity of the JIMM to provide them with leading-edge and authoritative thinking that can be practically applied in an international, business, and societal context.
The Journal of International Marketing Modeling adheres to the standards of the COPE in its Ethical Principles of Publication and uses similarity software to ensure the quality of submitted manuscripts.