The importance of branding in tourism and introducing nomads of Iran as a tourism brand

Today, tourism industry is considered as an important industry with huge profitability in many countries. This profitability is achieved through creating direct and indirect jobs. Therefore, in a large global competitive market, any destination attempts to introduce itself to the world as a superior tourism destination. Therefore, we must have something new to say, in order to succeed in such a competitive market. Yet, we should establish a balance between obtained positive and negative effects. Otherwise, after a while the destination will lose its capacity in receiving tourists and only irreparable economic, environmental and especially cultural costs will remain In fact, motivation is the most important issue and a starter for travel. That is the driving force which encourages individuals to travel and to recreate. Today, the issue of tourism branding can be considered as a motivating factor; because destination branding creates a mental image in the minds of tourists; hence, the aim of this paper is to discuss Iran s tourism branding and finally according to which, a good brand is suggested for Iran s tourism

کلیدواژه ها:

branding ، tourism brand ، Iran’s nomads