Mahdis Saadatmand Javan - Iran s Nonprofit University of science and culture,Tehran,Iran
keyvan loloie - Mahallat Branch,Islamic Azad University,Mahallat,Iran

Today, tourism industry is considered as an important industry with huge profitability in many countries. This profitability is achieved through creating direct and indirect jobs. Therefore, in a large global competitive market, any destination attempts to introduce itself to the world as a superior tourism destination. Therefore, we must have something new to say, in order to succeed in such a competitive market. Yet, we should establish a balance between obtained positive and negative effects. Otherwise, after a while the destination will lose its capacity in receiving tourists and only irreparable economic, environmental and especially cultural costs will remain In fact, motivation is the most important issue and a starter for travel. That is the driving force which encourages individuals to travel and to recreate. Today, the issue of tourism branding can be considered as a motivating factor; because destination branding creates a mental image in the minds of tourists; hence, the aim of this paper is to discuss Iran s tourism branding and finally according to which, a good brand is suggested for Iran s tourism

branding, tourism brand, Iran’s nomads