the study of team brand management in sport industry case study:professiona football league

Nowadays, Sport managers use marketing strategies and quality management especially through emphasize on new concept of voice customer [I]. Following such strategies,managers consider brand of teams as the basis of marketing strategies for attracting customer loyalty and fans loyalty inparticularly [2]. According to these strategies, many professional sport clubs are trying to strengthen their teams' brand and promote them even in the other countries. Forexample, Manchester United football club set off outlets for selling its' memorabilia and goods in some countries in Asia onthe basis of strong brand. Brand is a name, term, expression, sign, mark, symbol, design or combination of them which isused to introduce the products and services to sellers or a groupof vendors and distinct them from other competitors. Brand is sellers' commitment to present specific services and advantages to the customers [3].