A customized CRM assessment system deployment in Nutrients Industry

CRM is the system, analyzing the enterprise’s manner of dealing with its customers, determining the value it has for its customers and the value they bring about for the company, helping at any level of the firm, from broad strategic planning to the very technicality of a department’s function. Customer is the main resource leading to the growth of the business. Its satisfaction and profit can guarantee the future. It is more than obvious, based on that, to claim that CRM, by the meaning presented, is critical in the performance of any business of any type. In order for such system to be able to work well it is required to acquire comprehensive information about the customer. Comprehensive often means enough in detail to cover different aspects and properties of the customer, precise, and consistent of the patterns and trends in the customer’s behavior. Given the usual high number of customers and their records, the descriptions match as much with the characteristics of big data, making its exploitation impossible without a brilliant application of very adequate CRM systems that are well customized with the atmosphere of that specific industry. It necessitates elaborate techniques for the assessment purposes of such system. In this paper an initial review is done on a number of conventional methods used for CRM assessment, an overview is provided on the nutrients industry, characteristics of their type is studied in Iran, importance of CRM systems is analyzed and finally a customization is introduced for the deployment of nutrients industry CRM assessment

کلیدواژه ها:

CRM ، Big Data ، CRM assessment technique