Artificial Intelligence and E-commerce: Revolutionizing Business Practices

Artificial intelligence (AI) and blockchain technologies are redefining global business practices by revolutionizing supply chains, customer engagement, and traditional business models. This article examines the application of these technologies in leading companies such as Amazon, Alibaba, Digikala, Golrang Holding, and Foolad Mobarakeh. AI’s capabilities in data analysis enhance operational efficiency, enable predictive insights, and personalize consumer experiences, while blockchain ensures trust and transparency through decentralized systems. The study also explores pressing challenges, such as trade restrictions faced by nations like China, proposing innovative strategies like blockchain-enabled transparency and AI-driven market exploration. Additionally, the role of emerging technologies, including augmented and virtual reality (AR/VR), in reshaping e-commerce and improving customer experiences is highlighted. The article concludes by emphasizing the importance of ethical considerations and responsible innovation. It calls on organizations to adopt advanced systems thoughtfully, while policymakers are encouraged to develop internal blockchain infrastructures and support sustainable technological growth. These approaches aim to bridge the digital divide and create a future where AI and blockchain drive inclusivity, transparency, and economic resilience.

کلیدواژه ها:

Artificial Intelligence (AI) ، Blockchain Technology ، E-commerce Transformation ، Augmented Reality (AR) ، Virtual Reality (VR) ، Supply Chain Optimization ، Customer Experience Personalization ، Ethical AI Practices ، Global Trade Challenges ، Smart Systems Implementation