The Role of Ethics on E-Marketing

سال انتشار: 1392
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 1,507

فایل این مقاله در 16 صفحه با فرمت PDF قابل دریافت می باشد

استخراج به نرم افزارهای پژوهشی:

لینک ثابت به این مقاله:

شناسه ملی سند علمی:

ECDC07_021

تاریخ نمایه سازی: 9 تیر 1392

چکیده مقاله:

Marketing is often viewed by the public as the activity the most affected by ethical abuses and scandals insofar as marketing is the main interface between the organization and its environment. Marketing ethics is inquiry into the nature and grounds of moral judgments, standards, and rules of conduct relating to marketing decisions and marketing situations. The study of marketing ethics has evolved along three related, but differentiallydeveloped paths, which identify as: (1) Normative ethics, (2) Descriptive ethics, and (3) Metaethics. A behavioral model of ethical/unethical decision making and the theory of marketing ethics from Hunt & vitell are expressed; then a hybrid model is offered. At theend, ethical marketing on the Internet is discussed.

کلیدواژه ها:

نویسندگان

Ali Safari

Assistant Professor, Management Department, University of Isfahan

Fatemeh Abbasi

M.A. Student, Management Department, Science and Research Branch, Islamic Azad University

مراجع و منابع این مقاله:

لیست زیر مراجع و منابع استفاده شده در این مقاله را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود مقاله لینک شده اند :
  • Behavior and Unresolved Consumerه Cook, Don Lloyd & Eloise Coupey(1998), ...
  • Allen, Fred T. (1977), _ Corporate Ethics Be Regulated?", Management ...
  • Batory, S., Neese, W. & Heineman Batory, A. (2005), "Ethical ...
  • Beauchamp, Tom L. & Norman E Bowie (1983), "Ethical Theory ...
  • Berkman, H. W. (1977), "Corporate Ethics: Who Cares?", Journal of ...
  • Bodkin, Charles D. & Stevenson Thomas H. (2007), "University Student's ...
  • T. Edwin (1978), _ Management Ethics Crisis: An Organizational ...
  • Perspective", Academy of Management Review 3, pp. 360-365. ...
  • Bommer, Michael ; Clarence, Grato ; Jerry, Gravander & Mark ...
  • Browning, John & Noel B. Zabrislde(1983), _ Ethical Are Industrial ...
  • Bush, Victoria D. ; Venable Beverly T. & Bush Alan ...
  • Byron, William J. (1977), "The Meaning of Ethics in Business", ...
  • Carroll & Buchholtz (2009), :Business and Society: Ethics and Stakeholder ...
  • Carrigan, Marylyn & Attalla, Ahmad (2001), "The myth of the ...
  • Culnan, Mary J. (1999a), "Privacy and the Top 100 Web ...
  • Culnan, Mary J. (1999b), "Georgetown Internet Privacy Policy Survey: Report ...
  • DeGeorge, Richard R. (1986), :Business Ethics", 2nd. ed., New York: ...
  • Donaldson, Thomas & Patricia H Werhane (1983), :Ethical Issues on ...
  • Dubinsky, A.J. & Loken, B. (1989), "Analyzing Ethical Decision Making ...
  • Dubinsky, Man J. & William Rudelius (1980), "Ethical Beliefs: How ...
  • Durif, Fabien; Graf, Raoul; Chaput, Marc-Andre; Ducharme, Remi & Elbakkali, ...
  • Gauzente, Claire & Ranchhod, Ashok(2002), _ Ethical Marketing for Competitive ...
  • Gundlach, Gregory T. & Patrick E Murphy(1993), "Ethical and Legal ...
  • Helfer, J.P. (2003), Et si le marketing etait ethique par ...
  • Vite]l (1992), _ General Theory- of Marketing Ethics: A ...
  • Hunt, S. D. ; L. B. Chonko & J. B. ...
  • Hunt, S. D. & S. Vitell (1986). _ General Theory ...
  • Kaikati, G. & Label, W. A. (1980). :Americal Bribery Legislation: ...
  • Koprowski, Gene(1995) , _ Electronic Watchdog", American Demographics (July/August), pp. ...
  • Kramer, Otto P. (1977), "Ethics Programs Can Help Companies Set ...
  • Krugman, Dean M. & O. C. Ferrell (1981), _ Organizational ...
  • Labich, K. (1992), _ Crisis in Business Management", Fortune (April ...
  • Laczniak, Gene R. & J. G. Udell (1979), "Dimensions of ...
  • Laczniak, Gene R. & Murphy, Patrick E. (1986). "Incorporating Marketing ...
  • Laczniak, Gene R. & Murphy, Patrick E. (1991). "Fostering Ethical ...
  • Mercier, S. (2004), "L ethique dans les entreprises. Ethics in ...
  • Mokowitz, D. B. (1985), :Where Business Goes to Stock Up ...
  • Moriarty, Jeffrey (2008), "Business Ethics: An Overview", Philosophy Compass 3/5 ...
  • Nantel, J.A. & Weeks, W.A. (1991), "L ethique en marketing: ...
  • Nwachukwu Saviour L.S., Scott. J. Vitell, Faye W. Gilbert & ...
  • Reidenbach, R. Eric & Robin Donald P. (1988), "Some Initial ...
  • Sethi, S. P. & Post J. E. (1979). _ Marketing ...
  • Shuptrine, F. Kelly (1979), "Evaluating the Ethics of Marketing Practices: ...
  • Singhapakdi, Anusorn & Vitell, Scott J. (1990). "Marketing Ethics: Factors ...
  • Sturdivant, Frederick D. & A. Benton Cocanougher (1973), :What Are ...
  • Taylor, Paul W. (1975). "Principles of Ethics: An Introduction3 Encino, ...
  • Trauk, J. (1988), _ the Mouths of Babes, New York ...
  • Williams, Oliver F. & Patrick E. Murphy (1990), :"The Ethics ...
  • نمایش کامل مراجع