Employing Integrated Kano’s Model and Data Envelopment Analysis for Distribution Evaluation

Companies have found that the optimal supply chain management (SCM) increases successfulness by acquisition direct and indirect benefits in the supply chain. Therefore, SCM has attracted managers and researchers attention. Distributors, as a part of a supply chain, can help producers to develop new products and processes. In this paper, an integrated Kano-DEA method has introduced for distribution evaluation. This combination has used for determination of the important weights of evaluation criteria. Then, distributors have been evaluated using DEA technique. Finally, in order to show the application aspects, a numerical example has been conducted by using the proposed approach.

کلیدواژه ها:

Distributor evaluation ، Kano‟s model ، DEA