Digital Revolution of Tourism Industry: An Artificial Intelligence Approach

The tourism industry has gradually been affected by artificial intelligence. The tourism market is competitive due to the use of artificial intelligence. It is gradually becoming obsolete to use manual or traditional methods. In addition, since innovation and prosperity have always been primary objectives for the tourism industry, with open arms, it has welcomed artificial intelligence and its advanced and attractive capabilities. This industry uses artificial intelligence to provide tourists with quick response and guidance, making it easier to find routes and choose recreational places based on their interests. This study aims to analyze the entry of artificial intelligence into the tourism industry and demonstrate how the structure and market of this industry have changed by artificial intelligence. In recent years, we have made significant advancements in artificial intelligence applications such as Face Recognition, Automatic Handwriting Recognition, Character Recognition, and Natural Language Processing applications. The impact of artificial intelligence techniques used in the tourism industry and their effects on tourists and other stakeholders have been examined, we also discuss the challenges and opportunities of using artificial intelligence in hotels and tourist destinations, before making a trip, during the trip, and generally in hospitality. Here we examine the prosand cons of artificial intelligence in tourism and hospitality and show how AI completely transforms the nature of both fields .

کلیدواژه ها:

Digital Tourism ، Artificial intelligence ، Intelligent Hospitality ، Robotics.