Advantages and disadvantages of monitoring social media in administrative organizations

The emergence of the internet has significantly transformed the business environment. One of the ways through which this has occurred relates to the ease with which businesses can undertake marketing communication. Integration of effective marketing communication is one of the elements that contribute There are various mediums of communication which organizations can integrate in an effort to attain a high competitive advantage. One these entails integrating emerging marketing communication channels such the internet. Businesses can easily undertake their marketing promotion through the internet. Integration of social media in their marketing communication has enhanced the ease with which businesses connect with their audiences. However, businesses can also experience marketing attacks through the social media. One of the ways in which marketing attacks may occur is through social networking. Currently, social media has made it possible for real time communication amongst total strangers to occur. Additionally, social networking has enabled individuals to add user-generated contents for example feedbacks, comments and ratings through their own page.

This presents a number of challenges and opportunities to organizations. One of the major challenges relates to the fact that social media can break companies through the comments posted by various individuals. In order to prevent this, it is imperative for organizations to undertake social media monitoring. defines social media monitoring as basically a process which entails listening and actively being involved in a conversation through social media. This means that individuals are able to contribute their own insights and comments with regard to a particular issue being discussed. Social media monitoring provides organizations with an opportunity to address negative comments regarding the organization which might be posted on the social media.towards business success.