Strategic planning of Customer Relationship Management of mobile users in Tehran state

The objective of this article is, Strategic planning of Customer Relationship Management(CRM) on the basis of customer satisfaction criteria from service (mobile users). Customer perception is the basis of this research. By consideration of customer satisfaction criteria in a survey study, and Operational CRM characteristics in fields of service, marketing and sales, we planned the strategy of CRM for mobile users of Tehran State.

کلیدواژه ها:

service ، marketing ، sales ، CRM ، strategy ، satisfaction