The Economics of art; study of tend to economic encounter of audience (WTP) with art gallery Yasooj, by mathematical analysis of CVM

Economics of arts, is interdisciplinary science that uses economic analysis to explain the art world s problems. in economics of arts, understanding the characteristics, motivation, needs and attitudes of the audience, is fundamentally important. Achieve scientific understanding of the factors affecting the economic exposure to the audience (as a consumer) to supply goods and art supply places the goods (the talk galleries, museums, art shop, etc.) to address the needs of the economy art. In this study, using mathematical analysis and contingent valuation method (CVM), as well as dual-choice questionnaire, the willingness to face the economic Pay (WTP) audience Yasooj Art Gallery , respectively.(Yasooj: city in Iran). To measure the economic exposure, the logit model is used based on the maximum likelihood method, the parameters of the model are investigated.The results show that 69% of the audience, willing to pay a fee to visit the art gallery Yasooj (right input) and the average willingness to pay of the audience, 65,600 rials per visit, respectively. Age, income, occupation, or field of study related to the arts and the importance of maintaining and expanding the art (and art galleries) from the perspective of the audience, (Make 90%) to pay of the audience, the art gallery Yasooj is effective.

کلیدواژه ها:

Economics of art ، Contingent Valuation(CVM) ، Economic exposure of audience(WTP) ، The respondent ، Yasooj art gallery