International E-Marketing Strategies In Developing Countries

The Internet provides an easy and uniform way for businesses to maketheir brands and products visible to their customers. As a result, mostfirms have started developing e-marketing strategies for the web. In thispaper we discuss e-marketing in an international context (theinternational e-marketing framework (IEMF)) and use a framework todescribe the impact of country level effects on e-marketing strategies.This framework will be a guide to examine the type of e-marketingstrategies with IEMF’s components that will be successful indeveloping countries. It is found that international e-marketingstrategies are basically changing, and will continue to change.. Thepaper suggests that additional conceptual and methodological researchis needed in this field. organizations need to better monitor theirinternational environments to recognize the type of strategy that theyneed to follow. The proposed strategies are buying groups andalternative infrastructure, firm driven e-marketing strategies, andcorporate exchanges

کلیدواژه ها:

IEMF ، e-marketing strategies ، developing countries