Adoption of Internet banking by taking advantage of the TAM2model:A Case Study of Saderat Bank of Hamedan

Today, banks are trying to make changes in the way their services And encourage customersto use new banking channels such as telephone banking, mobile banking, internet banking andetc. that are all branches of e-banking. However, many customers still prefer to use thetraditional channels of banking services. To study the factors that can have a positive impacton clients of internet banking, in this study is expected to be adopted guidelines that not onlyincrease productivity but also customer satisfaction to follow as well with examiningcustomer behavior and their performance to internet banking. In this study we will use amodel to assess the effects of these factors. First, in the literature a model has been created toinvestigate the adoption of Internet banking. Then data is collected which are needed forresearch using survey method and a questionnaire. Finally, data analysis and modeling, usingSPSS and LISREL software has been done. The results have confirmed the appropriateness ofthe model that ultimately led to that Banks continued use of internet banking service

کلیدواژه ها:

Internet banking ، TAM2 model‚ Subjective norms ، Perceived usefulness ، Perceived from ease of use