Effective elements of E-marketing strategy in Iranian E-tourism industry

E-tourism industry is blood of economic. Tourism industry in Iran are a vital part of the country’s wealth creation and for economic. This paper is to focus on e‐marketing strategy' effective elements in E-tourism industry, from theoretical factual and practical perspective. In addition, research focus is on Airlines, tour operator, chain hotels, and Iran. It aims to show various possibilities to enhance the company’s e‐marketing strategy and successfully performance of e‐marketing strategies with recognizing effective elements and their important. This study contributes to the knowledge body on E-tourism industry by having a better understanding of e-marketing strategy elements that are crucial for E-tourism industry to assist in the country economy.

کلیدواژه ها:

E-Marketing strategy ، E-Tourism Industry ، Iran