Sensory Brands at World’s 100 Top InterBrand

According to the importance of applying 5 senses in different industries branding, the present research will review the application of sensory brand in different industries including top global companies introduced by Interbrand in 2010. 12 out of 19 industries in Interbrand ranking have cooperated in this research. Data have been collected through a questionnaire containing 25 questions and the theory has been tested through one-way analysis of variance and Tuckey Test. The findings of the present research confirm the difference between sensory brands in different industries with a confidence coefficient of 95%. Also, the importance of 5 senses from the viewpoint of companies has been attained in the order of sound, sight, touch, smell, and taste.Statistical universe of this research is 100 top firs introduced by Interbrand company in the year 2010.

کلیدواژه ها:

Sensory Brand ، 5 Senses in the various industries ، Interbrand ، Best global brands