The Role of ICT Development in E-Tourism Trend

Growing Information Communication Technologies (ICT) has gradually affected all aspects of human life and tourism industry is not out of this effectiveness. in this paper some key changes in Information Communication Technologies (ICT) that gradually revolutionize the tourism industry are bolded. Internet as a tool in E-tourism makes an easy way of contact interactivity between tourism enterprises and consumers. this nea kind of relationship would re-engineer the entire process of developing,managing and marketing tourism products. So the agents of tourism market see their role being changed. The paper tries to show progress trend of tourism industry as a result of focusing on consumer centric technologies to ensure that the new sophisticated and experienced consumers are served. Within this process what is requiredis a strategic and tactical management to make a light organization defining their internal functions, their relationships with partners and their interactions with all stakeholders including consumers

کلیدواژه ها:

ICTs ، e-tourism ، customer centric ، new organization ، new management