Implementation of Customer Via Electronic Banking and Motivate Customers to Investand Develop Financial Resources

سال انتشار: 1393
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 997

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شناسه ملی سند علمی:

ECDC08_003

تاریخ نمایه سازی: 6 آذر 1393

چکیده مقاله:

With technology development and the market conditions getting more competitive in different production and service sectors, loyal customer is considered as main capital of every organization. The expansion of internet global network has brought many benefits to all organizations including banks which along with considerable issues arise. Special equity of services including investment which became an important concept in marketing since 1980 is in fact the added value generated for the organization byusing that service. The purpose of this research is to explain the loyalty of customers to investment through using electronic banking services in investment in economic projects by bank through using

نویسندگان

Zeinab Abedini Moghanaki

Procurement officer of ISC Co, No. ۷- Amirali Alley- Komeil Ave., Tehran , Iran

Zahra Abedini Moghanaki

Graduate Student in Entrepreneurship Management at Tehran University, No. ۷- Amirali Alley-

Seyed Salman Seyedein

Lecturer at Ghochan Payamnoor University, No. ۶۸- Koohsangi ۱/۸- Koohsangi Ave.,Mashhad, Iran

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