The Impact of Green Innovation on the Export Performance of Iranian SMEs

Growing environmental concerns and increasing competition in international markets have made green innovation a key driver of competitive advantage and export growth for small and medium-sized enterprises (SMEs). Drawing on the Resource-Based View and Dynamic Capabilities Theory, this study examines how green product innovation, green process innovation, and green management practices influence the export sales, market share, and international competitiveness of SMEs in Iran. Data were collected through a standardized questionnaire administered to ۱۱۰ managers and experts from SMEs operating in the agri-food, chemical, pharmaceutical, and cosmetic industries. A convenience sampling method was employed, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings indicate that green innovation enhances export performance by increasing export sales, facilitating entry into new international markets, and improving firms’ overall competitiveness. These results provide valuable insights for managers, policymakers, and business practitioners seeking to strengthen the international competitiveness of Iranian SMEs.

کلیدواژه ها:

Green Innovation ، Export Performance ، Iranian SMEs ، International Competitiveness ، Sustainable Development