The Moderating Role of Organizational Innovation in the Relationship between Green Supply Chain Management and Organizational

In today's competitive business environment, manufacturing organizations are increasingly required to integrate environmental strategies with internal organizational capabilities to achieve sustainable performance. Green Supply Chain Management (GSCM) has emerged as an effective strategic approach for improving environmental and organizational outcomes. However, the extent to which organizations benefit from green supply chain practices may depend on their innovation capabilities. This study investigates the moderating role of Organizational Innovation in the relationship between Green Supply Chain Management and Organizational Performance. This research is applied in terms of purpose and quantitative in terms of methodology. The statistical population consists of managers and experts working in manufacturing industries of Fars Province, Iran. Data were collected using standardized questionnaires and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS software. The findings indicate that Green Supply Chain Management has a positive and significant effect on Organizational Performance. Furthermore, Organizational Innovation strengthens the relationship between Green Supply Chain Management and Organizational Performance. The results suggest that organizations with stronger innovation capabilities can achieve greater benefits from implementing green supply chain practices.

کلیدواژه ها:

Green Supply Chain Management ، Organizational Innovation ، Organizational Performance ، Moderating Effect ، Sustainable Competitive Advantage ، PLS-SEM