A STUDY ON CUSTOMER -CENTRIC MARKETING: BUILDING LONG -TERM RELATIONSHIPS THROUGH PERSONALIZED STRATEGIES

Customer -centric marketing focuses on understanding and meeting the unique needs of individual customers, thereby fostering long -term relationships. This study investigates the role of personalized marketing strategies in enhancing customer loyalty, satisfaction, and overall business growth. Data was collected from ۱۰۰ respondents across various sectors, analyzing customer experiences with personalized marketing initiatives. The chi -square test was used to evaluate the relationship between personalized marketing efforts and customer retention. Findings reveal that personalized marketing has a significant impact on customer satisfaction and loyalty, providing actionable insights for organizations to adopt customer -centric strategies.