The role of corporate reputation and social responsibility in the impact of organizational culture on corporate sustainability

Corporate sustainability is considered as the pinnacle of success in companies, which is theresult of the company achieving the expected goals in all aspects of performance withoutstepping on the rights of other stakeholders. Corporate sustainability is the result of variousfactors. In this research, the role of company reputation and social responsibility in theimpact of organizational culture on corporate sustainability has been investigated. For thispurpose, the statistical population of the research is the financial managers of manufacturingcompanies active in the geographical area of Isfahan city, and using Cochran's formula,finally, questionnaires were collected from ۹۱ respondents and using the method ofequations. A structure was analyzed and modeled. The research was conducted in ۱۴۰۳ andto measure corporate sustainability, Khayatian et al. questionnaire (۲۰۱۳), organizationalculture from Dennison questionnaire (۲۰۰۰), company reputation from Islam et al.questionnaire (۲۰۲۰), and social responsibility from Carroll questionnaire (۱۹۹۱) were used.It has been taken. The research is of applied and field type and descriptive-correlationalstatistical methods are used in it. The research findings showed that organizational culturehas a positive and significant effect on corporate sustainability. Also, the company'sreputation has played a mediating role in the impact of organizational culture on corporatesustainability. Finally, the results have shown that social responsibility has a mediating rolein the impact of organizational culture on corporate sustainability. Based on this, in orderfor companies to have a sustainable performance, along with trying to produce and sellproducts, they should improve the organizational culture in the company and at the sametime by allocating a part of the company's resources to socially responsible activities andalso Increasing the reputation of the company should seek to acquire social capital for thecompany, so that the result of such actions will be the sustainability of the company.

کلیدواژه ها:

Company reputation ، social responsibility ، organizational culture ، company sustainability