The Role of Artificial Intelligence In E-commerce, Marketing And Business Management

Artificial intelligence is becoming more advanced day by day and affects different aspects of our lives. Artificial intelligence can now be used in most businesses. Artificial intelligence technologies offer powerful tools to increase productivity, streamline work tasks, and improve service quality. In e-commerce, artificial intelligence is used to achieve a better customer experience, efficient supply chain management, and search for new ways to reach and provide services to customers while keeping costs low. Machine learning and deep learning are two of the most widely used methods of artificial intelligence. There are thousands of artificial objects in this world that have vital applications; Among them, we can mention the artificial heart, artificial hands and feet and many other things which, although they are made by humans, are very helpful. And now, along with all other artificial things, artificial intelligence has been created. People, businesses and government organizations use these models to predict and learn from data. Currently, machine learning models have been developed for the complexity and variety of data in various industries. This article discusses the applications of machine learning and artificial intelligence in e-commerce, marketing management and finance. Sales growth, profit maximization, sales forecasting, inventory management and security are some of the main applications of artificial intelligence and machine learning.

کلیدواژه ها:

Artificial intelligence ، machine learning ، deep learning ، electronic commerce ، Forecast