Development of digital offline marketing by smart catalog, without the need to rent virtual space and website design
سال انتشار: 1402
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 170
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شناسه ملی سند علمی:
ICMET17_095
تاریخ نمایه سازی: 13 تیر 1402
چکیده مقاله:
Customers are over-communicated with everything from product structure, brand incentives, and sales pitches. Too many good and bad messages confuse customers and reduce their focus, which makes them move away from increasingly information-rich networks and tend to have a trusted offline network such as family and friends. We have sent a smart catalog (in PDF format) offline to gaze-laziz store users. This technology eliminates the cost of virtual space rental and website design and SEO for the product manufacturer. We have sent a file (SMS, MMS, Bluetooth) offline to each of our real customers and used the cost-benefit method to check the optimality of this system compared to online marketing with a website. The time limit for this review is the summer of ۲۰۱۳. This research was conducted in Karaj city. We compared the costs of the smart catalog marketing method with the costs of an online website for product manufacturers. As a result, we compared the costs of the smart catalog marketing method with the costs of an online website for product manufacturers. We found that using the smart catalog was more cost-effective.
کلیدواژه ها:
نویسندگان
Seyed Masih Mirhashemi
Self-employment
Hormoz Asadi
Assistant Professor of Agricultural Economics Researches, Seed and Plant Improvement Research Institute (SPII),Agricultural Research, Education and Extension Organization (AREEO), Karaj, Iran.
Seyedeh Zahra Mirhashemi
Self-employment