Development of digital offline marketing by smart catalog, without the need to rent virtual space and website design

Customers are over-communicated with everything from product structure, brand incentives, and sales pitches. Too many good and bad messages confuse customers and reduce their focus, which makes them move away from increasingly information-rich networks and tend to have a trusted offline network such as family and friends. We have sent a smart catalog (in PDF format) offline to gaze-laziz store users. This technology eliminates the cost of virtual space rental and website design and SEO for the product manufacturer. We have sent a file (SMS, MMS, Bluetooth) offline to each of our real customers and used the cost-benefit method to check the optimality of this system compared to online marketing with a website. The time limit for this review is the summer of ۲۰۱۳. This research was conducted in Karaj city. We compared the costs of the smart catalog marketing method with the costs of an online website for product manufacturers. As a result, we compared the costs of the smart catalog marketing method with the costs of an online website for product manufacturers. We found that using the smart catalog was more cost-effective.

کلیدواژه ها:

offline marketing ، digital marketing ، marketing ، marketing development.