Effect of Community-Based Health Education Campaign Based on theTheory of Planned Behavior on Reduction of Hookah Smoking AmongWomen in Hormoz Island in the South of Iran

Background: Hookah smoking is considered a health problem in women and interventions shouldbe designed to reduce it. This study aimed to explore the effect of an educational campaignbasedon the theory of planned behavior (TPB) on the reduction of hookah smoking.Methods: This quasi-experimental research was conducted on ۱۷۷ female hookah smokers above۱۵ years of age residing in Hormoz Island. The data collection instrument contained two sections:demographic information and the constructs of the TPB. The questionnaire was completed twice,before the educational intervention and ۳ months after the intervention. The educational campaignwas conducted by making cell phone calls, putting up billboards, distributing pamphlets, holdingface-to-face classes, and forming a peer group. The data were analyzed using paired-sample t-test,and McNemar’s test in SPSS version ۲۳.۰.Results: The mean age of the participants and the beginning age of smoking hookahs among theparticipating women were ۳۴.۱۶ ± ۱۰.۴۷ and ۲۲.۲۰ ± ۸.۴۵ years, respectively. After theeducational campaign, there was a significant increase in the scores of the TPB constructs(attitude, subjective norms, perceived behavioral control, behavioral intention) and a reduction inhookah smoking among participants (P < ۰.۰۵). Moreover, the frequency of smoking hookah permonth and per week showed a statistically significant reduction among the participants after theadministration of the educational campaign (P < ۰.۰۵). During this time, ۶ participants stoppedsmoking hookah.Conclusion: In the light of the present findings, it can be concluded that the conducted educationalcampaign based on the TPB significantly reduced hookah smoking among girls and women.

کلیدواژه ها:

Campaign ، Theory Of Planned Behavior ، Hookah Smoking.