Digital Transformation; the infrastructures for Realizing Digital Citiesand Smart Tourism
سال انتشار: 1401
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 200
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شناسه ملی سند علمی:
ICRHEMA01_055
تاریخ نمایه سازی: 30 دی 1401
چکیده مقاله:
Smart tourism has been one of the critical topics, which demands consideration particularly in developing countries. Similar to other businesses, information and communication technology has made it necessary to shift from traditional to smart tourism. Regarding the theoretical principles, digital transformation and smart city were assumed to be factors influencing smart tourism. The statistical population included the tourists of touristy complexes and hotels. The sample size was ۱۲۰. Data were analyzed through structural equation modeling. Findings revealed the favorable contribution of digital transformation and the moderate level of smart city and smart tourism. The RMSEA index indicated the model validation. Given that digital transformation necessitates smart tourism development, the hypothesis of the study was rejected. However, creating a smart city was assumed to be necessary for developing smart tourism and the relationship between digital transformation and smart city was confirmed.
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نویسندگان
Azita Sherej Sharifi
Accounting Department, Noshahr Branch, Islamic Azad University, Noshahr, Iran,
Samira Kheiri
Management Department, Noshahr Branch, Islamic Azad University, Noshahr, Iran,