Investigating the effect of personality traits of sports equipment consumers on virtual shopping

The aim of the present study is Personality characteristics of consumers of sports equipment Virtual shopping in Khorramabad . the present study is practical in terms of the nature of question and purpose and it is descriptive - survey in terms of the method of this research . The statistical population in this study is all consumers of sports equipment in Khorramabad, Their number is unlimited in this study , the sample volume using the cochran formula ۳۸۴ were obtained . sampling is done in the form of class ( north , south , west and east ). the main tool for data collection and information in this study was a questionnaire designed after conducting library studies and interviews with relevant experts. questionnaire constructed from three questionnaires of bass personality characteristics and colleagues ( ۱۹۷۵ ), social interactions of Brady and Cronin , Jr ( ۲۰۰۱ ) and azad Virtual shopping ( ۱۳۹۴ ). In this study, content validity and construct validity have been used to determine the validity (validity) of the questionnaire And reliability is obtained through Cronbach s alpha. the analysis of this research using spss software using pearson correlation coefficient to determine the general relationship between two variables , t - test in order to compare the results with the theoretical mean of the research has been done . The results of this study showed that personality traits and its dimensions (fair personality, assertive personality, egalitarian personality and introverted personality) have a positive and significant effect on virtual shopping.

کلیدواژه ها:

Personality Traits ، virtual shopping ، Sports Equipment