A website evaluation model by integration of previous evaluation models using a quantitative approach

Regarding the ecommerce growth, websites play an essential role in business success. Therefore, many authors have offered website evaluation models since ۱۹۹۵. Although, the multiplicity and diversity of evaluation models make it difficult to integrate them into a single comprehensive model. In this paper a quantitative method has been used to integrate previous models into a comprehensive model that is compatible with them. In this approach the researcher judgment has no role in integration of models and the new model takes its validity from ۹۳ previous models and systematic quantitative approach.

کلیدواژه ها:

Evaluation model ، Multi-Criteria Decision Making ، quantitative method ، website