An Integrated Framework of Business Performance Success (Case Study: Small and Medium Businesses in Ahvaz County)

سال انتشار: 1400
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 266

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شناسه ملی سند علمی:

BUSUCONF02_012

تاریخ نمایه سازی: 3 مهر 1400

چکیده مقاله:

The purpose of this study is to investigate an integrated framework of business performance success among small and medium businesses in Ahvaz. This research is quantitative in terms of practical purpose, quantitative in terms of data nature and descriptive and survey in terms of data collection. The statistical population of this research is small and medium businesses in Ahvaz city, which according to Cochran's formula, the sample size is ۱۹۶. The collected data were analyzed using a questionnaire by SmartPls software. Findings showed that the variables of product innovation strategy, process innovation strategy and marketing innovation have a positive and significant effect on business performance. Also, the positive and significant effect of process innovation strategy variables and product innovation on marketing innovation was confirmed

نویسندگان

Mohammad Ayati Mehr

Faculty member of Management Department, Shahid Chamran University of Ahvaz

Razegh Naghizadeh

PhD Student in Entrepreneurship, Azad University, Dehaghan Branch

Farshad Mohammadi

Master student of e-commerce Student, Shahid Chamran University of Ahvaz

Fardin Beigi

Master of Entrepreneurship Management