Investigating artificial intelligence applications in strategic management

By the advances in machine learning techniques in the last decade, artificial intelligence (AI) is enabling the automation of management and is increasingly used in a wide range of strategic tasks. It is a technology that has a great effect on the organizations and plays a basic role in management. It helps the companies to have a competitive edge at the market and leads the managers to achieve a great success. However, little research has been done on the artificial intelligence applications in strategic management due to its multidisciplinary. This article contributes to the emerging academic discussion by reviewing the antecedent literatures and researches that has been conducted on this topic. Furthermore, it introduces a wide range of applications that artificial intelligence has in strategic management at both the individual and the organizational level.

کلیدواژه ها:

Artificial intelligence ، Strategic management ، Machine learning ، Literature review