The impact of Technology Road Mapping on Innovation
محل انتشار: چهارمین کنفرانس سالانه مدیریت و اقتصاد کسب و کار
سال انتشار: 1398
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 556
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شناسه ملی سند علمی:
MSECONF04_008
تاریخ نمایه سازی: 16 آذر 1398
چکیده مقاله:
The essence of technology roadmap is to examine the probabilities and future scenarios and identify key positions and uncertainties. This is done through a future study and analysis of probable risks, opportunities, and threats. The critical aspect of technology roadmap is that there are no predetermined solutions to meet the future needs of the future, so innovation in creating new responses is essential. This paper explores the impact of technology road mapping on three types of innovation, namely, product, process, and organizational innovation. Through a questionnaire, data was gathered, and SEM-PLS method was used to data analysis. Data from 95 companies in Iran provide empirical evidence that technology road mapping has a significant and positive impact on the product, process, and organizational innovation. We discuss the implications of the results.
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نویسندگان
Aida Shahbazi
Master of Business Administration, Tabriz University, Tabriz, Iran
Sahar Heydarabadi
Master of Business Administration, Tabriz University, Tabriz, Iran.
Mahdi Eradatifam*
Master of Industrial Design, Tabriz Islamic Art University, Tabriz, Iran