Impact of Intellectual Property on The Performance of Small and Medium Enterprises Within the Service Sector
سال انتشار: 1388
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 1,821
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شناسه ملی سند علمی:
ICTM06_036
تاریخ نمایه سازی: 12 دی 1388
چکیده مقاله:
The tools of the intellectual property (IP) system are amply applicable to the service sector.Generally , developing and expliiting brands is particulary appropriate to the service sector and thus to the small and medium sized enterprises (SMEs) within the service sector. Core to developing and exploiting a brand are tredemarks , industrial designs as well as other intellectual property rights such as patents , copyrights and trade secrets which contribute to the whole brand image . SMEs should consider how best to use the IP system to its own benefit , IP may assist SMEs in almost every aspect of the business development and competitive strategy.
کلیدواژه ها:
نویسندگان
seyede maryam nobakht
K.N.tossi university of technology Iran
Abdollah Aghaei
K.N.tossi university of technology Iran