Impact of Intellectual Property on The Performance of Small and Medium Enterprises Within the Service Sector

The tools of the intellectual property (IP) system are amply applicable to the service sector.Generally , developing and expliiting brands is particulary appropriate to the service sector and thus to the small and medium sized enterprises (SMEs) within the service sector. Core to developing and exploiting a brand are tredemarks , industrial designs as well as other intellectual property rights such as patents , copyrights and trade secrets which contribute to the whole brand image . SMEs should consider how best to use the IP system to its own benefit , IP may assist SMEs in almost every aspect of the business development and competitive strategy.

کلیدواژه ها:

small and medium sized enterprises (SMEs) ، service sector ، Intellectual property (IP) ، trademark