seyede maryam nobakht - K.N.tossi university of technology Iran
Abdollah Aghaei - K.N.tossi university of technology Iran

The tools of the intellectual property (IP) system are amply applicable to the service sector.Generally , developing and expliiting brands is particulary appropriate to the service sector and thus to the small and medium sized enterprises (SMEs) within the service sector. Core to developing and exploiting a brand are tredemarks , industrial designs as well as other intellectual property rights such as patents , copyrights and trade secrets which contribute to the whole brand image . SMEs should consider how best to use the IP system to its own benefit , IP may assist SMEs in almost every aspect of the business development and competitive strategy.

small and medium sized enterprises (SMEs), service sector , Intellectual property (IP), trademark