A system dynamics approach for perishable product inventory management in FMCG supply chains considering passion branding via sustainability principles: case of Iranian dairy supply chain
سال انتشار: 1397
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 461
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شناسه ملی سند علمی:
MANAGECONF03_350
تاریخ نمایه سازی: 21 بهمن 1397
چکیده مقاله:
Nowadays managers do not wonder about making brands passionate instead of simply focusing on sales. Whileall the energy is geared towards making sales enhanced, the way consumers feel about brands is a proven driver ofsales. Results of this study show that being duty-bounded to sustainability principles and let society knows that willattract more consumers and enhance story-telling level in FMCG industry. As a result, total ice-cream supply chain isdepicted via System Dynamics (SD) in order to clarify the comprehensive image of supply chain to make it possible tomanage consumer entrance rate while controlling risk of deterioration and risk of imprecise demand forecasting indifferent parts of supply chain. This helps managers of similar supply chains to set suitable goals in branding and supplychain cohesion making by opening on-time data throughout supply chain.
کلیدواژه ها:
نویسندگان
Laya Olfat
Department of management and accounting, Allameh Tabataba’i University, Tehran, Iran
Mahsan Pishdar
Department of management and accounting, Allameh Tabataba’i University, Tehran, Iran
Fatemeh Ghasemzadeh
Department of management and accounting, Allameh Tabataba’i University, Tehran, Iran