Effects of entrepreneurship communication skills of sport business managers on customer satisfaction

Sport as a great economic, social and cultural sector has a dynamic and constructive interaction with entrepreneurship. Since the young are the audience of this (sport) business, for considering and meeting needs of this class of society, communication is addressed, because it is a competitive advantage and a main element of success. This research is a descriptive and correlational field study and an applied one in term of results. To collect data, questionnaire of Azmoodeh et al (2011) was used. After the existing information was evaluated and summarized by SPSS (Version 13), they were tested under Microsoft Windows. Statistical studies showed that there is a positive significant relation between communication skills and customer satisfaction (p≤ 0.01). Based on the results obtained from hypotheses and data analyses it can be concluded that there is a there is a significant relation between communication skills of managers of private sport clubs in Shiraz including interpersonal skills (verbal skills, empathy, active listening, respect, feedback) and nonverbal skills (cheerfulness and appearance), and customer satisfaction

کلیدواژه ها:

Customer ، communication skills ، satisfaction ، loyalty ، sport business