The Role of Information Technology in Islamic Marketing

This study aimed to determine the relationship between Information Technology and Islamic Marketing carried out. The study is applied and descriptive correlational. The study population included all staff of Company, pishgaman Asr Ertebatat to 133 people, 98 were selected using stratified random sampling with Cochran‘s formula. Research instruments including Impact of information technology on the performance of Islamic marketing Questionnaire (Moghimi and Ramezan, 1390) with alpha ./89 And The impact of organizational processes and information technology on marketing strategies Questionnaire (Moghimi and Ramezan, 1390) with alpha ./89 And The impact of technological features on customer satisfaction questionnaire (Tavassoli, 1391) with Alpha ./89 were.Data through Pearson correlation coefficients were analyzed with the software spss22. Results showed that Information Technology standard components is a significant relationship with Islamic Marketing (The speed of Business Services, Careful analysis of the Islamic market, reduction in costs, The accuracy of pricing goods and services, Telemarketing) . According to the results, Information Technology increases of the speed of Business Services, The accuracy of Information of the Islamic market, proper pricing of goods and services, Telemarketing and increases Consumer spending in the Islamic marketing.

کلیدواژه ها:

Information Technology ، Technology ، Business Services ، Telemarketing ، Islamic Marketing