The Effect of Workload Pressure on Creativity in Private Higher Education Institutions (PHEIs)
محل انتشار: دوازدهمین کنفرانس بینالمللی آکادمی مدیریت آسیا
سال انتشار: 1396
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 538
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شناسه ملی سند علمی:
AAMC12_016
تاریخ نمایه سازی: 22 دی 1396
چکیده مقاله:
This study examines the determinants of employee creativities among the educators of private higher education institutions in Malaysia (PHEI). This study explored the relationship of workload pressure with creativity. Partial Least Squares (PLS) method and bootstrapping techniques were employed to test the hypotheses in this study. A total of 760 questionnaires was distributed among the educators represents PHEIs located from all the States in Malaysia to participate in the study. Questionnaires was created using Google form and administered through email to the respondents. Result supported the hypothesized relationship for the study. Therefore, significant effects of workload pressure suggest that the variables are essential in encouraging creativity among educators. As such, these findings supported the view that workload pressure can be obstacles for an educator to practice creativity in daily routine even though their personality and job skill shows the interest to be creative specifically in PHEIs. Contributions, limitation, and implication in terms of managerial and theoretical are discussed.
کلیدواژه ها:
نویسندگان
Abdullahi Hassan Gorondutse
School of Business Management, Universiti Utara Malaysia
Justtina AnanthaJothi John
Universiti Utara Malaysia