Relation between Customer satisfaction, trust and loyalty With online shopping among WiMAX users

The aim of this research is to study the relation between customer satisfaction, trust and loyalty with internet buying practices. The statistic society was WiMAX (internet) users from two zones of the city of Tehran. The statistic samples were 180 persons that 55 of them had made online shopping through internet. This included 17 males and 17 females (mean age: 32.52 year). The data was analyzed with Pearson correlation and independent samples test. Theresults showed that there was a significant correlation between customer satisfaction and online shopping (attempts). Also, there was a significant correlation ship between customer loyalty and online shopping, but no significant correlation was observed between the customers’ trust and online shopping. Moreover, there was no significant relation between gender and educational degree with customer behaviors

کلیدواژه ها:

Buying Behavior ، online shopping ، Satisfaction ، Loyalty and Trust