Effect of Insurance Agents’ Entrepreneurial Characteristics on Development of Life Insurances: Case Study of Iran Insurance Company Agents in Khorasan Razavi

This research studies the effect of entrepreneurial characteristics on lifeinsurance development. This is an applied, descriptive survey. Field data weregathered through a questionnaire for which its validity and reliability wereverified. The participants included 860 individuals according to Cochran’sformula. Research hypotheses were analyzed through using Structural EquationModeling and AMOS software. Results showed that entrepreneurialcharacteristics influence life insurance development of Iran insurancecompany’s agents in Neyshabur, Iran.

کلیدواژه ها:

Entrepreneurship ، entrepreneurial characteristics ، life insurance development ، technology ، organizational structure ، human resource